OMATA Blog

Do Not Pay Attention To This ▶️ 🤳◀️

Do Not Pay Attention To This ▶️ 🤳◀️

The things you pay attention to matter.Whether the thoughts in your head, the conversation you have with your friends, the feeling of the smooth glide of chain and gears moving your forward, or the buzzing, chirping, pattering, rattling, wooshing sounds of nature doing its work in the landscape all around you.These are all things we do not ever want to take for granted, despite what the Internet may beep and buzz about at any given moment.Have you ever tried riding without your beeping digital things with you?Throw your Garmin/Wahoo/Lezyne/iPhone in your jersey pocket. Take the digital display off your handlebar.Go...

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OPEN + OMATA LTD Edition

OPEN + OMATA LTD Edition

It was a little bit of trepidation and a good dose of excitement when Andy from OPEN announced over the phone 'well if you can design and spec. an OPEN + OMATA LTD Edition U.P frame in 7 days, we can get it ready to launch at Eurobike'. So that was that, nothing like a deadline. We've been fans of OPEN since the start, I'm also a customer of their ONE + 'super racey' XC mountain bikes, which I love. Their approach to product development, focus on customers and scale is source of inspiration to us here at OMATA. We feel...

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Lessons from Dad

Lessons from Dad

In the lead up to Fathers Day this weekend, Our friends at Velocio have published a nice Q&A piece and pictures, with myself and my eldest son Tydeman.  If the pictures give the impression that I'm mostly chasing Tydeman around the hills and not vice versa, then that's completely accurate.  Have a read and have a browse at their fine cycling kits.       

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Quiet Is The New Loud

Quiet Is The New Loud

Friend of OMATA and Co-Founder of ENSO, Sebastian Buck agreed to write a few words on Medium about his experience with his OMATA.  It's a thoughtful yet provocative read.  'As I’ve been thinking about Omata’s beautifully quiet functionality, I’ve been thinking about the delineation between technology that enhances my real world experience, vs. replacing my real world experience. The sad thing is, there are many more examples of the later than the former. Inspired by Omata, I’m going to be actively filtering my choices (in my personal life and through enso), with the question: Does this enhance my real-world experience, or replace...

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We Got to Hang Out Podcast

We love podcasts at OMATA. So it was exciting to hang out with Analisa Fish and yap about OMATA, bikes, pop-tarts and mini vans for their disarmingly smart podcast ‘We Got to hang out With'. If you don't yet subscribe to their lovely podcast, please do. But to be completely transparent, we recorded the podcast the morning after a night before in Oakland. I love to G&T to a fault - that’s all. Here's the link. Rhys  

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