Believe In Cycling

OMATA Ambassador Joni Hasel and his brother, Daniel Hasel, created this little moment reflecting the kind of spirit that the OMATA One represents. The belief that cycling will make you better, no matter what the weather.

I'm humbled by the way our Ambassadors become part of the OMATA family — which is quite small — simply because they share our beliefs and values and sense of commitment to growing what was started here five years ago. They decided on their own to spend their holiday to make a little film in a few days. This is a kind of commitment and can-do spirit that is quite rare. Many people would rather sit on the sofa and pull a cork instead of spending a few hours helping out with little big things like this. Thank you fellers!